Tuesday, 31 May 2016

Business strategy for app based companies: tips & mistakes to avoid

LEARN THE CORE OF YOUR TECHNOLOGY. IT WILL TAKE SOME TIME,BUT IT WILL HELP YOU THE MOST IN CRUCIAL POINTS. FINDING CONTENTS EVERYDAY  AND STORING IMPORTANT KNOWLEDGE IS THE BEST WAY TO BE THE BEST

market share
Build a database of your addressable market. This will help you tackle some key UI/UX and developing related issues. If you don’t know where to find it, I guess you have to start building your own. Ask your network or get people to fill up forms or polls. Basically talk to people, all kinds of.

A lot of apps out there in the google play store & IOS store, if you are trying to be the best you have to develop the best app and it has to be responsive on many devices & different platforms. Keep testing your app , both android & IOS if possible and find out errors , any improvement is good & get it designed by a good UI/UX designer & also keep a good user review data saved for finding out ways to solve the needs.

FIRST BUILD A PROTOTYPE AND THEN START BUILDING YOUR BETA VERSION, THEN YOU WILL HAVE A MORE CLEAR PICTURE OF THE WHOLE APP
It is very important that you choose your platform wisely. Android, IOS or windows. Want to get rich or add more users or you need your app to work in multiple screen types. All these factor matters! You have to find out about your addressable app user market. 

ALSO START BULIDING A COMMUNITY FOR YOUR APP, GROW IT GIVE IT FREE SERVICES OR ORGANIZE SOCIAL GATHERINGS FOR USERS.

You are wrong if you think designing is not that important, it’s great if you have a designer in your team if not start networking right now!! ...  Don’t underestimate the power of designs. Your users might not know how UI/UX design affects them… but it does all the time ... in their every action and it is your work to find the best design trends. Research about user behavior and the best designs for your app!! Design to WIN and also as mentioned above get your designs tested if it doesn’t works pivot and start from the point where users get distracted in your app design.

DESIGN FOR TOMMOROW

Keep your app & services very professional, to do this I think it’s best to know about your customers pains while dealing with your app & services, a user review system or a 24/7 online help, chat services, payments or any other customer satisfaction duties. Don’t add unnecessary ads, most users want a button to just skip it other might just watch a 30 sec videos at max, gamification is another aspect you can deal with to retain customers.

MAKE SURE YOUR APP COMPLETELY WORKS, NO FLAWS!!

You have to market your app very carefully & elegantly. Screenshots are very important for showing details in any app store. Icons & animations also help users get attract towards downloading it once. The app description needs to be a professional sales pitch. You have to know how & where to promote your digital product. Videos are also very efficient tool to show in-app feature and marketing the app in internet.

IF YOU WANT TO MONETIZE YOUR APP GET THE RIGHT PRICE & BEST FEATURES!!

Social media is a very useful free tool to get brand awareness and getting people on-board, it is useful to post updates and useful links and stories related to your industry & app. Get people emotionally attached to your app. Getting people pay for your app is very tricky to do & it’s better if you start out free and then start building user base so that you can later start in app paid services or even subscription channels for people to pay for your app.

KEEP A TRACK OF YOUR DOWNLOADS AND LIKES ON SOCIAL MEDIA OR OTHER PLATFORMS. ALSO KEEP SOME SHORT TERM OBJECTIVES WHICH WOULD HELP ACHIEVE THE LONG TERM GOALS!!





Friday, 27 May 2016

DESIGNING FOR USERS

I got acquainted to small UI/UX clues and designs while working as a team member on various  projects, ideas & startups, 
the more I researched about my work and started finding ways to solve them..past 2 years !! 
I realized about my line of work .....
(can be useful for marketing, business development, digital marketing, tech product, websites, ios, android, professionals ) 
EACH problem started when a user's experience was not good enough !!
maybe the user couldn't follow your instructions, the product didn't deliver the value promised by its packaging & advertisements,
user couldn't find key elements in your app or webpage or couldn't navigate between pages and links.... 
all such gaps are UI/UX design flaws .... IF ITS NOT COMPLETE IT WON'T WORK !!....
let me give you 2 example of UI/UX DESIGNS which were not high tech innovations but it changed how we live our day to day lives
and it became a part of our daily needs and experience... UI/UX must be useful !!


example 1: the side/back light indicators (present also behind the car) used for turning your vehicle.

example 2: the daily morning newspaper.


as i got deeper into UI/UX i was fascinated and surprised to learn more about the topic, every user responds to a UI/UX design in their own unique way...
the way the we perceive these designs are very different from each other , which on the other hand is related to our personal life experiences...there are similarities
in user behaviors too... but we are more concerned about a unity design for all... which is very hard to achieve hence so many tech companies providing different needs and services....
but even after we divide our roles & responsibilities we sometimes forget to see the whole picture...... we forget to see the world from the user's point of view.
its very important & easy to get back to the drawing board and check out things before users find a flaw in your model. perceiving the product as a user and also keeping a record 
of past & present user experiences are very helpful.

REMOVING ANY EXTRA THINKING IN THE USER EXPERIENCE PROCESS WHICH IS NOT FULFILLING USER NEEDS IS NECESSARY.

HINT: SEEING THROUGH USERS' EYE

Thursday, 26 May 2016

 IMPORTANT EVENT STATISTICS 

  •  more than 75% consider events important for their business

  •  90% of non profits mark events as very important

  •  B2B companies are least appreciative about events 

  •  learning, generating lead & raising fund are top reasons to host 

  • fund raising are top 3 reasons people attend events    

  •  EDUCATE - is ranked as most important reason for hosting events 

  •  social gathering & classes are most frequently organised 

  • most businesses hold educational event 

  •  Non-profits host more conferences than B2B & B2C combined 

  •  B2B companies organizes classes more often 

  •  B2C companies hosts social gatherings most frequently 

  •  Non-profits use most type of events 

  •  Nonprofits spend the most time planning their events 

  •  B2B companies spend 5-8 weeks planning an event 

  •  event marketing budget <= 20% of budget 

  •  7-8% are unaware of how much budget goes into an event 

  •  5 - number of promotional methods for events  

  •  40% use social media for event marketing 

  •  11% use blogs for event marketing 

  •  47% still mail invites 

  •  more than 25% use press releases for events 

  •  more than 50% rely on social media for event marketing 

  •  B2Cs are mostly like to rely on social media, B2Bs most unlikely  

  •  most companies don't charge for events 
  •  
  • Nonprofits are more likely to use an online tool for event marketing

  • almost 8% of organizers found difficulty collecting fees

BUSINESS EVENTS

BUSINESS EVENTS STATISTICS 







Wednesday, 25 May 2016

Top 10 business networking tips to build powerful strategic network


Business network is a route to market and also an essential tool to marketing tool.
"its not about what u know ,its who you know".......

(your contacts) works for you when you need recommendations or personal introductions ,always very helpful for developing business opportunities..
There are all sorts of professionals outside the business community who can also help build an effective network, for example scientists, lecturers, lawyers, engineers, educators, etc. the tips that are given below apply broadly to any sort of networking - in-person, business events, social meetups, etc.



1. Elevator speech. Describing yourself precisely and impressively. 

2. Be different. Differentiate yourself. Be best at something.keep your objectives in your focus. 

3. Helping others in network. Help others and you will be helped. 

4. Personal integrity. Integrity, trust and reputation are vital for networking. 

5. Relevant targeting. professional associations & connections relevant to your aims and capabilities. 

6. Plans and goals.  Plan your networking - and know what you want. Be clear about your goals. 

7. Follow up. Following up meetings and referrals makes things happen. 

8. Be positive. Be a positive influence on everyone and everything. '+'

9. Sustained focused effort. Be focused - and ever-ready. 

10. Life balance. Being balanced and grounded builds assurance 





*feel free to comment & tell us about networking tips. 
these tips are good for basic/beginners to help them start networking. experienced professionals mostly have their own ways to network and gain insights.
#startbuildingyourownnetwork 

Tuesday, 24 May 2016

BUSINESS NETWORKING FOR EVERY PROFESSIONAL




WHAT IS BUSINESS NETWORKING ?




Networking is a necessary skill in today's business environment !  business culture is ever changing ,chaotic and complex  in it's very nature , as a result there is a lot of work pressure among all levels in any organisation - to grow, increase market size, develop leads or start operations international........ there is a lot of competition out there !!
Dealing with all these needs knowledge, professionals need to know everything they can, about how things are working and how change is going to happen within the organisation and also about the external factors (customers, market, govt, economy, competition ). 
BUSINESS NETWORKING IS A COMMON SOLUTION to plug all knowledge gaps. Developing a active communication channel to build professional relationships, get insights on trending issues, generate lead, obtain professional trust worthy opinions from real business relations or sometimes even request help to get things done. Such activities can tap personal connections to further grow, promote your business or personal success. all these constitutes what we call "business network development" or simply "business networking". 
Do not confuse business network with social network, a contact on social network cannot be counted on to reply your business mails or help you with certain job related issues. social network is not a substitute of  business network & vice-versa.