Tuesday, 31 May 2016

Business strategy for app based companies: tips & mistakes to avoid

LEARN THE CORE OF YOUR TECHNOLOGY. IT WILL TAKE SOME TIME,BUT IT WILL HELP YOU THE MOST IN CRUCIAL POINTS. FINDING CONTENTS EVERYDAY  AND STORING IMPORTANT KNOWLEDGE IS THE BEST WAY TO BE THE BEST

market share
Build a database of your addressable market. This will help you tackle some key UI/UX and developing related issues. If you don’t know where to find it, I guess you have to start building your own. Ask your network or get people to fill up forms or polls. Basically talk to people, all kinds of.

A lot of apps out there in the google play store & IOS store, if you are trying to be the best you have to develop the best app and it has to be responsive on many devices & different platforms. Keep testing your app , both android & IOS if possible and find out errors , any improvement is good & get it designed by a good UI/UX designer & also keep a good user review data saved for finding out ways to solve the needs.

FIRST BUILD A PROTOTYPE AND THEN START BUILDING YOUR BETA VERSION, THEN YOU WILL HAVE A MORE CLEAR PICTURE OF THE WHOLE APP
It is very important that you choose your platform wisely. Android, IOS or windows. Want to get rich or add more users or you need your app to work in multiple screen types. All these factor matters! You have to find out about your addressable app user market. 

ALSO START BULIDING A COMMUNITY FOR YOUR APP, GROW IT GIVE IT FREE SERVICES OR ORGANIZE SOCIAL GATHERINGS FOR USERS.

You are wrong if you think designing is not that important, it’s great if you have a designer in your team if not start networking right now!! ...  Don’t underestimate the power of designs. Your users might not know how UI/UX design affects them… but it does all the time ... in their every action and it is your work to find the best design trends. Research about user behavior and the best designs for your app!! Design to WIN and also as mentioned above get your designs tested if it doesn’t works pivot and start from the point where users get distracted in your app design.

DESIGN FOR TOMMOROW

Keep your app & services very professional, to do this I think it’s best to know about your customers pains while dealing with your app & services, a user review system or a 24/7 online help, chat services, payments or any other customer satisfaction duties. Don’t add unnecessary ads, most users want a button to just skip it other might just watch a 30 sec videos at max, gamification is another aspect you can deal with to retain customers.

MAKE SURE YOUR APP COMPLETELY WORKS, NO FLAWS!!

You have to market your app very carefully & elegantly. Screenshots are very important for showing details in any app store. Icons & animations also help users get attract towards downloading it once. The app description needs to be a professional sales pitch. You have to know how & where to promote your digital product. Videos are also very efficient tool to show in-app feature and marketing the app in internet.

IF YOU WANT TO MONETIZE YOUR APP GET THE RIGHT PRICE & BEST FEATURES!!

Social media is a very useful free tool to get brand awareness and getting people on-board, it is useful to post updates and useful links and stories related to your industry & app. Get people emotionally attached to your app. Getting people pay for your app is very tricky to do & it’s better if you start out free and then start building user base so that you can later start in app paid services or even subscription channels for people to pay for your app.

KEEP A TRACK OF YOUR DOWNLOADS AND LIKES ON SOCIAL MEDIA OR OTHER PLATFORMS. ALSO KEEP SOME SHORT TERM OBJECTIVES WHICH WOULD HELP ACHIEVE THE LONG TERM GOALS!!





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