Friday, 27 May 2016

DESIGNING FOR USERS

I got acquainted to small UI/UX clues and designs while working as a team member on various  projects, ideas & startups, 
the more I researched about my work and started finding ways to solve them..past 2 years !! 
I realized about my line of work .....
(can be useful for marketing, business development, digital marketing, tech product, websites, ios, android, professionals ) 
EACH problem started when a user's experience was not good enough !!
maybe the user couldn't follow your instructions, the product didn't deliver the value promised by its packaging & advertisements,
user couldn't find key elements in your app or webpage or couldn't navigate between pages and links.... 
all such gaps are UI/UX design flaws .... IF ITS NOT COMPLETE IT WON'T WORK !!....
let me give you 2 example of UI/UX DESIGNS which were not high tech innovations but it changed how we live our day to day lives
and it became a part of our daily needs and experience... UI/UX must be useful !!


example 1: the side/back light indicators (present also behind the car) used for turning your vehicle.

example 2: the daily morning newspaper.


as i got deeper into UI/UX i was fascinated and surprised to learn more about the topic, every user responds to a UI/UX design in their own unique way...
the way the we perceive these designs are very different from each other , which on the other hand is related to our personal life experiences...there are similarities
in user behaviors too... but we are more concerned about a unity design for all... which is very hard to achieve hence so many tech companies providing different needs and services....
but even after we divide our roles & responsibilities we sometimes forget to see the whole picture...... we forget to see the world from the user's point of view.
its very important & easy to get back to the drawing board and check out things before users find a flaw in your model. perceiving the product as a user and also keeping a record 
of past & present user experiences are very helpful.

REMOVING ANY EXTRA THINKING IN THE USER EXPERIENCE PROCESS WHICH IS NOT FULFILLING USER NEEDS IS NECESSARY.

HINT: SEEING THROUGH USERS' EYE

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