Saturday, 30 July 2016

LEADS TO SALES : tips, techniques & the whole process

Lead generation is the process of initiating consumer interest or inquiry for products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
To boost a lead generation process and optimize the quality and quantity of leads you generate you can use these simple lead generation methods:

lead generation begins with a prospect's initial engagement with the business. And, can include connection with your blog, downloading white papers or a discussion on a social networking site.It's essential to capture that transaction and imagination for consideration and future nurturing for any types of products or services
 Nurture Leads that are not ready for a hand-off to sales need to go into the nurturing bucket. As a fair amount of these leads are often in the research phase, emails, offers and targeted content should help that process rather than focus on overt selling.
 Lead scoring is very important method to segment potential leads into various funnels based on lead quality, size, demographic, etc. Leads are scored based on factors such as: demographics, source data and behavior. Leads with a sales-ready score are handed off to sales for further follow-up.
Giving a lead to the sales team is not a simple hand-off. For effective delivery, include as much information about the prospect as possible to help the sales team land the sale.
Information to share with the sales team can include: what type of marketing activities has the prospect responded to best and which product are they are likely to purchase based on previous responses.

Evaluate To maintain a successful lead generation process, evaluate leads carefully with the sales team to refine your channels. Continual adjustment means you can alter your initiatives based on the requirements of immediate business conditions.
for more lead generation tip visit this link: lead generation tips
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