Wednesday, 17 August 2016

CONTENT MARKETING FOR YOUR BUSINESS

WHAT IS CONTENT MARKETING.......

it is the strategic marketing approach used to create valuable & relevant contents for target users and to generate more traffic for your company.the main objectives for a content marketer is to create, publish & distribute useful content for its users... and attract & acquire maximum possible users.

Content marketing also helps businesses predict, scale & maintain a cost efficient way of generating traffic.You need a team for your content marketing!!You need to figure out who is going to run the content marketing program... but if you are an entrepreneur and you are trying to minimize your costs & generate profits, you can run your content marketing own your own.... you just have to follow some methods to get the maximum output.

content marketing job
content marketing 

In terms of your content marketing responsibilities, your job is to:
Create content -- written and visual, long-form (often placed behind a form) and short-form (publicly available, like a blog post)
Optimize that content for SEO
Manage social media


However, from a content marketing perspective, we see that marketers focus on some key goals such as:

  • Brand awareness.
  • Lead generation.
  • Engagement.
  • Sales.
  • Lead nurturing.
  • Customer retention and loyalty.

  • Customer evangelism.
  • Up-selling and cross-selling.

  


Sunday, 14 August 2016

How to build a super successful business ?

Everybody dreams to build a super successful company but trust me there is no sacred handbook for success. Being successful is not so simple, and we need to be very productive in our ways of managing the company is one of the ways anyone can start with......

PRODUCTIVITY- GET MORE DONE

i am going to tell you few essential tips in order to be more productive in our daily life....
to face the challenges ahead
get up early....
GOOD SLEEP VS BAD SLEEP

health is wealth.... you need to go bed early so that you can have your min rest and also be ready to face the challenges & problems.... simple.. take enough rest & good food .
this habit will help you the most to stay focused in your goal every damn morning!!

MAKE GOALS OR SET OBJECTIVES

make notes, keep your goals, objectives, missions and deadlines done on time... 
building a great business is based on good customer satisfaction ...and people trusting in your products...
NO matter how small don't break the promises you made to your customers, employees & also to yourself.... and don't be afraid to set realistic goals for yourself and your company....


STORY TELLING

learn how to tell stories....capture peoples imagination.... LARGE corporations know story telling is the key to building a brand image....consumers are not affected by numbers and figures much ... they are more moved by drama, story, emotions, designs, experience.....
Can you tell your story!!
every professional need to know how to quickly adapt to their external & internal environment....but also know how to start an interesting conversation....ARE YOU THE LADIES-MAN.... or are you a GENTLE-MAN


YOU SHOULD BE A LEADER NOT A DICTATOR.... BE A TEAM MEMBER .... 
BE A LEADER NOT A BOSS

and the services of all the team-mates are required to build a super company...
You should start asking a lot of questions... I MEAN A WHOLE LOT OF THEM....
is your business model bad? what are my revenue streams? should i use digital channels for ads?..... you wont know until you start asking ...& try to find solutions to your questions..

BE honest to yourself and others.... and sometimes every business professional should take sometime and reflect on things....like what is the purpose of my company.... are the problems solved by my product real or like do i have a good solution..... 

or maybe do i have a good team .....what is that i'm doing wrong...
all such things should come to the mind of co-founders trying to make the business model very simple and profitable.....


TAKE A BREAK FELLAS!

TAKE BREAKS..... every professional also needs sometime to themselves, it maybe private or some kind of social breaks to get refreshed and unplugged...
take breaks when you really need them.
here are few more essential tips to become more productive.
 


   

Friday, 5 August 2016

Phenom Posts : CUSTOMER ACQUISITION FOR STARTUPS


Customer acquisition is the process of finding best strategy and methods to manage and convert your customer leads & prospects generated by different marketing channels.

 "So, how do you plan on acquiring customers?"


Emails, social media, SEO, Press release, content marketing ...... you can talk about all such strategies, techniques & sales channels to find prospects and turn them into customers but applying & investing in all such methods is like shooting in the dark not knowing where your target is.....
The right strategy is that every professional or startup owner needs to be committed to a customer acquisition plan and pivot if a particular technique is not generating enough traction.
your customer acquisition plan should change as your startup grows older & bigger.....you should keep a watchful eye on your target markets need and aspirations, are they happy or are they not satisfied with the services......keep your strategy dynamic and and should evolve as you keep growing.
Every startup founder initially tries random methods to generate user base. you set up your social media contents and email lists or try out some growth hacking tools that you just read about...
Sooner or later you will realize that such random tactics is not going to generate any growth, you need a proper plan & strategy to achieve your customer acquisition targets
 
Start tracking your metrics and analyse the data collected so that you can plan where to attack and which tactics are working successfully. 

GROWTH IS A SLOW PROCESS  BUT GROWTH HACKING IS A TACTIC

I am going to give you some tips on customer acquisitions and details about how to develop your plan for customer acquisition.

Find out about your target market segment. who is your customer or user is case of an app or website. find out how to reach them, do they really need your service or product and how to sell to them.
Define your short term and long term goals. set milestones for your company to achieve and set deadlines or keep tracking and analyzing
What is your acquisition funnel, break down your consumers journey to you & analyze each step carefully... Check out for any more channels to find leads and convert them into sales.... you need to draw your acquisition funnel and try to find leaks and missed out opportunities which should be fixed with proper planning....find opportunities for quick success.
Find out about your key business metrics. without knowing your metrics you might know "i need to get more traction" but you can't find out about optimum target or number to achieve..
Keep tracking from day one. your goal should be to develop a hypothesis and then start working from your research

REVERSE ENGINEERING 

Now that you know your mission & metrics , you can reverse engineer to find out loopholes to plug and focus your effort on key issues that are effecting your growth or acquisition targets. 

Keep optimizing and formulating your techniques & strategies.

Spending your time on both product development & customer acquisition is key to your startup's success.

A good customer acquisition plan will help you to achieve the goals & traction for your startup but without good management, execution & research no plan will work successfully. keep iterating your tactics with a mixture of different marketing & content ideas, only then you will be able to hack your growth to top.

Tips for customer acquisition