Wednesday, 17 August 2016

CONTENT MARKETING FOR YOUR BUSINESS

WHAT IS CONTENT MARKETING.......

it is the strategic marketing approach used to create valuable & relevant contents for target users and to generate more traffic for your company.the main objectives for a content marketer is to create, publish & distribute useful content for its users... and attract & acquire maximum possible users.

Content marketing also helps businesses predict, scale & maintain a cost efficient way of generating traffic.You need a team for your content marketing!!You need to figure out who is going to run the content marketing program... but if you are an entrepreneur and you are trying to minimize your costs & generate profits, you can run your content marketing own your own.... you just have to follow some methods to get the maximum output.

content marketing job
content marketing 

In terms of your content marketing responsibilities, your job is to:
Create content -- written and visual, long-form (often placed behind a form) and short-form (publicly available, like a blog post)
Optimize that content for SEO
Manage social media


However, from a content marketing perspective, we see that marketers focus on some key goals such as:

  • Brand awareness.
  • Lead generation.
  • Engagement.
  • Sales.
  • Lead nurturing.
  • Customer retention and loyalty.

  • Customer evangelism.
  • Up-selling and cross-selling.

  


Post a Comment