Monday, 17 October 2016

Increasing your word-of-mouth marketing - Phenomposts

Many business professionals believe that word-of-mouth referral is the most powerful form of marketing.. is also one of the most lucrative ways of spreading information about your company and what services or products that you offer... when referring to someone your customer becomes a part of the sales force of your company and regardless of any company and their size or revenue this is TRUE!!
according to statistics...above 80% of people listen to their friends and family members recommendation before buying any product... and also about 60% people will trust opinions from consumers they have never met before in their life... 

word-of-mouth marketing strategies

who's better than your own loyal consumers to sell your products... right!!... word-of-mouth is an aspect of marketing that shouldn't bee ignored by any firm/company/organisation  ...



WORD-OF-MOUTH is one of the primary factor that continues to influence major purchasing decisions!











After some research and on-ground observations, talking to professionals and normal users of any brand or products, i came up with a list of things to do for increasing your W.O.M.(Word-of-mouth) referrals... 
Following is a list of techniques and things you can do to increase your W.O.M. referrals marketing strategy :

ASK FOR REFERRALS-ask for referrals directly. when you will be good at something people will help you...so concentrate on your brand and services and people(loyal consumers) will go out of their way to help you

BE SPECIFIC-be specific at what type of target market you have for your referral strategy....to make the users more clear about what type of people they should refer ....

tips for leads-sales process and acquiring customers

CUSTOMERS VISION-peek and have a nice look inside your customers head and find what does he really needs from you... what are they looking for?. also if they find you resourceful and that you are there to help them then they will refer you to someone who fits .. sales confirmed!!
align with your customers vision :)
word-of-mouth still most important in the digital age of internet

Make a wow product- make a viral product...that would make people talk about it.. make a original need based people's product... once people around you start noticing your product you can start your marketing strategies.
word-of-mouth marketing
here is a list of 2016 marketing tips for beginner

Getting your product to influencers- identify your influencers and start targeting them now...you need to find people who loves your product and want to tell their friends about it because it helps them... but the problem is finding the right influencers no matter how many followers or decision changing powers they might have.. getting your product into the right people is a strategy not an option .. provide your product to a powerful influencer and highlight the needs it solves and build a story behind it ... and slowly you can get from 1 influencer to a small community to a powerful brand with a growing userbase... 
power influence 

SHARING IS CARING-make it easy to share for your customers. it should be easy for users to write a review and easily share it and talk about your contents in different social media channels.. get reviews and rating and get your users share their opinions on the internet .. try to get honest reviews.

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Saturday, 8 October 2016

LATEST MARKETING TRENDS IN SOCIAL MEDIA

These top marketing trends for social media will help you dominate your competition and get you better conversion and leads for your business.lets checkout the top social media marketing trends for 2016:




why you need digital marketing for your business!!



1. Optimizing for mobiles


last year, mobile traffic was more in comparison to desktops and laptops... users are shifting towards mobile to find anything online..... therefore its very important that business owners also improve their sites for mobile users .. if they don't optimize their websites for mobile traffic, they might just lose out to their competition. stay ahead of the competition and optimize your websites for mobile phones.. everybody has a powerful smartphone nowadays and you should cater to their needs...

why optimize for mobiles??




2. Keyword research for voice search

digital assistance through voice control 

digital assistance through voice control is getting famous and users have already started to use them for complex long tail keyword search or queries.. this is a new challenge for digital marketing experts .. to optimize for voice search results.


3. Importance of local SEO

local SEO is getting more important because of the launch of new services like google's my Business or google places ... such services are giving business owners better lead generation and also helping them with more channels to grow business. this also helps business owners by giving them more visibility online  and they can also control many accounts from a single central location.
optimizing for search engine results


4. SOCIAL POSTS

try getting better rank for your social media posts. Most marketers are using social media to get better results in search engines. you should make sure that your social media pages gets shown in the first page of search results, whenever a user types and search your company name.. this should be further leveraged to maintain PR and monitoring data...

social media posts

5. App store optimization

last year more than 50% of total time spent by mobile users was in mobile apps.... this should not come as a surprise because people are more readily using mobile apps to complete their daily tasks and needs...

and if you have a business app.. then you should start optimizing for app store right now..... there are millions of apps in the app store and that's a lot of competition.... if you don't optimize for app store .. users will not find out about your app.. and if they can't view it in the first few results then you are not optimizing it enough...

app search engine optimization- before & after

6. New on page SEO

optimizing on-page SEO means improving your website structure, inter-linking different pages and content optimization.

By measuring important site metrics like click-through-rate, engagement, social signals & relevant content you can find out where you need improvements in your website.


7. Sell on social

Social media sites like pinterest and Facebook now allow advertisers to sell directly on their platforms... this is an awesome opportunity to reach out to your audience and get better conversions..

its a win-win for all.... cause now the social users can buy services products without leaving the app....

advantages of social media selling

8. Videos will dominate

Youtube still generates a massive amount of traffic and hits on its videos EVERYDAY!!

according to the data of november 2015, FaceBook generated 8 million views on videos daily.. 

importance of videos in social media

this is the importance of videos. people love watching videos online.. and study shows that videos with content relevant to users has highest engagements... so find ways how you can present your contents through interesting videos..


FIND  more social media marketing trends